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Is your digital marketing team already working with a CRM? If not, you may be missing out on a ton of opportunities to engage more efficiently with customers and close more sales. Having a suitable CRM (Customer Relationship Management)  facilitates collaboration between marketing and sales and improves the relationship throughout the entire customer life cycle. So, let's see what exactly a CRM is, how it can help us in our digital marketing and which programs are the most recommended. Do you want to know in-depth the benefits that the Hubspot CRM can bring to your team? Click here and register for free to our complete training. What is a CRM and what is it for? CRM stands for "customer relationship management", that is, customer relationship management. And a CRM is software that does exactly that:  organize and manage the relationships between a company and its customers. 

In essence, the CRM is a program that stores the information of all the clients in a single database: contact data, interactions with the company, demographic information, products purchased... By having all this information centralized, the teams of marketing Guatemala Phone Numbers List sales and after-sales can act in a coordinated manner and address the user at the right time and with the right message. For digital marketing professionals, having a  CRM  offers many advantages:It facilitates personalization since we have information about customers that allows us to see what profile they identify with and at what point in the process they are. It enables the entire team to track the customer lifecycle and see when they're ready to convert, move to sales, or other milestones. It prevents leads from escaping or "losing" along the way, since we have their information recorded from the beginning. 6 CRM programs for digital marketing teams  HubSpot. 

HubSpot's CRM is completely free and allows you to store up to 1,000,000 contacts. Another of its great advantages is that it is perfectly integrated with HubSpot's digital marketing solutions, which makes it very easy to manage the relationship with the customer in an integrated way. Copper. This CRM stands out for being perfectly integrated with Google Apps, to the point that we can manage contacts directly from the Gmail inbox. Therefore, it is very simple and intuitive to use. Copper   Salesforce. A classic solution for digital marketers that helps manage contacts, manage leads and customize features for every department in the company.